Music artists need to understand what mobile app promotions work and why. Xpressmo provides complete analytic reporting that tracks and stores:
  - Mobile Application Used
  - User Demographics
  - Time of Day
  - Location

In addition, the type of analytic content is really only limited by which listeners have been activated for which objects and for which pages, such as:
  - Player-side forms-based content
  - Player-side user interactions
  - Player-side object status
  - Server-side driven dynamic content events