Technologies
The Xpressmo platform is built on technology that is fully compliant with the open Java standards of J2ME, J2SE, and J2EE. And, with Xpressmo Java extensions and back-end technology, the Xpressmo platform provides sophisticated and intuitive solutions that reduce device fragmentation and constraints, and solves many of the problems associated with bandwidth constraints in the wireless market today.
- Device Fragmentation: Wireless devices are built
on a wide range of hardware platforms, operating systems, and
virtual machines. These different implementations must
be addressed today by media publishers on a device-by-device level
to ensure that software applications run. Fragmentation can be
seen in:
- Virtual machines
- Java VMs
- Different MIDP Java implementations
- Form factors
- Data formats
- Device resources (e.g., memory, processors)
- Device Constraints: Wireless devices and cellular phones
have limited processing power, memory, storage, battery life,
and display capabilities.
- Bandwidth Constraints: Wireless networks are bandwidth
and quality-of-service challenged since users are mobile and
constantly moving into and out of coverage and high speed access
areas.
- Productivity Challenges: Most wireless applications
today require coding and generally cannot, or do not, take advantage
of existing content created for other media, such as online streams
and broadcast. Programming tools are complicated, time-consuming,
and limited.
Xpressmo has created a mobile publishing environment for on-phone portals and other advanced interactive applications that results in broad distribution, reduced costs, improved user experience, and increased ROI. We have selected to build on Java, which is designed specifically to support cross-platform Internet connected runtime environments that are device and operating system agnostic. Java is currently the most widely available virtual machine on desktop systems, phones, set-top boxes (STBs), and the emerging telematics market. By 2009, there will be about 2.4 billion Java handsets in the wireless market, according to VisionGain. Java has the support of key players in the Internet infrastructure. In addition, Java significantly reduces fragmentation within a given platform segment through standards such as CDC 1.0/1.1 and MIDP 2.0.
Xpressmo has extended Java by providing a set of common APIs across platforms (phones, STBs, PCs, and automobiles). The Xpressmo Player abstraction layer resolves differences by device class. The Xpressmo publishing component is a bandwidth and device resource efficient application that enables content re-use, repurposing, and targeting for wireless devices and networks.
The Xpressmo platform offers optimized coverage in the mobile space, including:
- VM implementation independent (Java, BREW and Windows Mobile)
- Automatic scaling to most popular form factors
- Automatic support for RSS feeds, audio, video, blogs, and more
In addition, the Xpressmo platform reduces constraints:
- 8- to 20-fold code and data compaction
- Small player and OTA-capable
- Reduced memory requirements
- Efficient programming execution
- Improved user response time
Open Architecture
The Xpressmo environment is operating system, digital rights management, network, and hardware agnostic. This open architecture enables Xpressmo customers to maximize their addressable audience, while minimizing their costs of device, network, and aggregation support, resulting in greater return on investment (ROI) and average revenue per user (ARPU).
Productivity
The Xpressmo environment increases development productivity. Significant portions can be created by non-programmers (e.g., designers, graphic artists), and customers can take advantage of its ease of use to gain a time-to-market advantage over competitors. Also, a SDK is available for Java programmers to seamlessly extend an application utilizing Xpressmo's APIs, creating a complete and comprehensive client/server solution.
